These photos are of the Bath & Body Works window display at Eastland Mall. They are known for always having the but "X" amount and get "Y" amount free. I like the signage they used in these windows to make it obvious which collection was currently part of the deal. There are options given to come in and check out the signature collection, and also other items displayed that make you want to come check out more. The best marketing tool here is the wonderful smell escaping as you walk past! It makes me want to come inside every time!
Monday, December 9, 2013
The Mole Hole
These are the window displays at the Mole Hole at Eastland Mall. This store is known for having loads and loads of product, and their windows show that. They obviously want to show how many gift options there are for Christmas, and it can perk up thoughts or ideas that customers hadn't thought of. It is a lot to look at but I think it's nicely arranged for how much is on display. It makes you think you could easily find a gift for anyone on your list here.
GNC
Finish Line
These window displays are at Finish Line at Eastland Mall. As a shoe obsessed shopper, I am always eyeing the displays at any shoe store. I want to see the latest shoes and frequently changing displays to show that there is new product. The focus of this window is the new Air Max's, some new Jordan's and some clothing to go along with your purchase. It is obvious the Air Max is the latest shoe that Nike has come out with, and the display makes you want to come check it out. The posters show the type of person and their activities and inspire someone else to be the same way.
Rue 21 etc!
These photos are taken of the window displays at Rue 21 etc! at Eastland Mall. You cannot look at this window without noticing the sale and great deals they have going on for denim and sweaters. These are two of the most sought after items this time of year, so it is a perfect way to draw in some bargain hunting customers. These prices are so low that you may think the product will be cheap and not last long. These thoughts are muted by the mannequins and posters. The mannequins make the clothes look of quality and style. They match the fashions of other more expensive stores and still look trendy! This is a perfect way to display less expensive clothing to make it still look high quality. The shopper sees how to wear the outfit and how to accessorize, and is then motivated to buy more because of the sale. This is what every retailer wants to happen during a sale.
Christopher & Banks
These photos are taken of the window displays at Christopher & Banks at Eastland Mall. The first thing I noticed was the large sign advertising the sweater and vest sale for $19.99. This is obviously a great deal to draw the customer in, then the eyes scan the mannequins and see all the great sweaters and vests they offer. This is a perfect way to showcase a sale. The customer first sees a great deal, then sees the actual product they will get and how it can be worn. Too often there are windows that advertise a sale, but show product that is not on sale. This bait and switch can make the customer feel deceived and let down. I appreciate this honest window that tells the customer truly what they're benefitting from shopping here.
Aeropostale
These photos show the window displays for Aeropostale at Eastland Mall. This is my favorite display I have ever seen there. It is eye catching and the mannequins are very well done. I do not usually shop here, nor do I really like the clothing; but these windows actually made me want to go in. The mannequins go perfectly together, they are trendy, and they show looks that most girls are looking for right now. They are on point with the holiday/winter theme without doing the typical tree and ornament displays. The signs telling about the 50% off sale are obvious and noticeable without taking away from the overall window display. Very well done!!!
The Buckle
These are photos of The Buckle's window displays at Eastland Mall. I am usually not a huge fan of their window displays because they seem over accessorized and cluttered to me. An example of this is the last photo shown with the coral sweatpants. I see no real correlation between these mannequins, no story, and no trend pattern. The casual outfit seems out of place and unplanned. However, I do like the other window displays. The red window has a clear theme and is visually pleasing. A customer walking past can look at those mannequins and instantly see how one piece he or she likes can be made into an entire outfit. The window with the cobalt blue pops does the same thing. To me, this is very attractive to a customer, especially those who may not know how to put together or accessorize an outfit. This theme is consistent throughout the whole store with the mannequins. Although they can sometimes be over done. I appreciate the fact that they are done in the first place.
Pacific Sunwear
These photos show the Pacific Sunwear window display at Eastland Mall. There is an obvious sale for items under $20 that immediately catches the eye in the women's window. These are great signs to draw the customer in, but I think they could've done a better job positioning the display behind the signs. There is no signage in the middle window, yet it looks empty while a mannequin sits to the right behind the sign. When viewed at an angle as in the photo above, you can see the well arranged denim display showing different color options of what the mannequin is wearing. This could've been much more impactful if you could see it better from the outside. I think the men's window is done better, overall. It is simple and understated; yet gives several outfit options that are perfect for the men's target market. The outfits look trendy and easy to wear, which would attract any guys attention.
American Eagle
These images are taken of the large window display at American Eagle at Eastland Mall. There is a clear theme here of outdoors shown through the posters. There are three different scenes shown, a lake scene, a snow scene, and a woodsy scene. I think this is creative rather than making it all the same type if background. It shows that the clothes have versatility and allows them to appeal to more customers. My only complaint is the cream dress displayed on the mannequin. That is not an ideal outfit to be worn outdoors and looks rather springish to me. I would've chosen to display some tights or an option to make this outfit winter friendly, considering the window is all about cold weather clothing. Other than that, it tells a great story!
ULTA
These photos are taken of the window displays at ULTA at Eastland Mall. It can be quite difficult to do window displays of actual product at a cosmetic based store, which is why I like the fact that they focus on messages and images of what certain products look like on. The obvious message is that these products will make you beautiful and add to a playful personality. The photos and the "Beauty At Play" posters work very well together. I also really like the lash domination fixture because it makes it obvious what mascara you should be looking for if that's what you're shopping for.
Sunday, December 8, 2013
Francesca's
These photos are taken of the window displays at Francesca's at College Hills Mall. While I love the clothing in this store, I am not a big fan of these windows. It looks clustered and overdone to me. There are too many mannequins and too much going on. It is easy to miss the 30% off sign and hard to tell what it even includes. Some of the outfits are over-accessorized and there is no real theme or color story. It would seem as though they are low on inventory and made do with what they have in the store to dress the mannequins. It looks messy and I was not impressed.
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