These photos are taken of the window displays at ULTA at Eastland Mall. It can be quite difficult to do window displays of actual product at a cosmetic based store, which is why I like the fact that they focus on messages and images of what certain products look like on. The obvious message is that these products will make you beautiful and add to a playful personality. The photos and the "Beauty At Play" posters work very well together. I also really like the lash domination fixture because it makes it obvious what mascara you should be looking for if that's what you're shopping for.
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