These photos are taken of the window displays at Christopher & Banks at Eastland Mall. The first thing I noticed was the large sign advertising the sweater and vest sale for $19.99. This is obviously a great deal to draw the customer in, then the eyes scan the mannequins and see all the great sweaters and vests they offer. This is a perfect way to showcase a sale. The customer first sees a great deal, then sees the actual product they will get and how it can be worn. Too often there are windows that advertise a sale, but show product that is not on sale. This bait and switch can make the customer feel deceived and let down. I appreciate this honest window that tells the customer truly what they're benefitting from shopping here.
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