These photos show the Pacific Sunwear window display at Eastland Mall. There is an obvious sale for items under $20 that immediately catches the eye in the women's window. These are great signs to draw the customer in, but I think they could've done a better job positioning the display behind the signs. There is no signage in the middle window, yet it looks empty while a mannequin sits to the right behind the sign. When viewed at an angle as in the photo above, you can see the well arranged denim display showing different color options of what the mannequin is wearing. This could've been much more impactful if you could see it better from the outside. I think the men's window is done better, overall. It is simple and understated; yet gives several outfit options that are perfect for the men's target market. The outfits look trendy and easy to wear, which would attract any guys attention.
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